This privacy policy outlines how we will handle any personal data, including but not limited to payment data and other information that we collect from you or from other sources or that you provide to us (referred to as 'Data') in order for you to access and use the www.bww-store.com website and/or the Boo mobile application (referred to collectively as the 'Site'), and the services and applications (referred to collectively as the 'Services'). We understand the importance of this data and are committed to protecting and respecting your privacy. Please read the following carefully to understand our data practices. By using our services, you agree to the handling of data in accordance with this privacy policy. References to 'we,' 'us,' or 'our' in this privacy policy refer to Boo Commerce, owned by Boo AD Holdings S.A.R.L., and references to 'you' or 'the user' refer to you as an individual or a legal person, as applicable.

What data may we collect from you? We may collect and process the following data:

• Data that you provide by filling in forms on the website, including data provided when registering to use the site and other joint registrations (e.g., social media logins) subscribing to our services or submitting materials, or requesting other services.
• Data that you provide when entering a competition or promotion through our website completing a survey voting or providing reviews or testimonials or feedback.
• Data you provide to us, or that we may collect from you when you report any difficulties you encounter when using our website.
• Records of correspondence when contacting us.
• General, aggregated, and non-personal data.
• If you download or use our mobile application, we may access details related to your location and your mobile device's location, such as your device's unique identifier.
• Details of your computer, including, for example, your IP address, operating system, and browser type, as well as data related to your general internet usage (e.g., through technologies such as cookies).
• Your email address is provided to us by third parties who have obtained your consent to share your email address.
• Any other data we consider necessary to enhance your experience of using the website.
   

How will we use your data? 

We may use the data in the following cases: 

• To provide you with information, products, or services that you request from us or that we believe you may be interested in, provided you have agreed to be contacted for such purposes. 

• To provide you with location-based services, such as advertising, search results, and other content tailored to you. 

• To fulfill obligations arising from any contracts between you and any other party using our website or between you and us. 

• To improve our services and provide better, more personalized services. 

• To ensure the delivery of content on our website is more effective for you and the device you use to access our website. 

• To notify you of changes made to our website. 

• For any other reasons we deem necessary to enhance your browsing experience on the website. 

• To manage incentive programs and fulfill your requests for such incentives, and/or to allow you to participate in contests and notify you in case of winning.

Who can we disclose your data to?

 Our customers' data is a vital part of our business, and therefore, we only share data as described below and with companies that follow protective practices, at a minimum,

 similar to the benefits of those practices outlined in the Privacy Policy:

• Other Parties: To provide our services, we may collaborate with other companies affiliated with us or service providers not affiliated with us (e.g., logistics companies used for product delivery, marketing companies, online payment processors, and others). These other companies may store data in a digital wallet to make your use of our services more efficient. You understand the importance of these companies accessing relevant data to perform their tasks. We ensure that these companies do not use the data for other purposes. We may also receive data from these companies (e.g., delivery data and updated addresses) for use (e.g., correcting our records and delivering goods related to any purchase you make). By using the website, you agree to the transfer, storage, use, and disclosure of data between our affiliated companies and non-affiliated service providers wherever they are geographically located. These companies are contractually bound to respect data privacy.

• Marketing and Promotions: We may also use data to provide you with information about goods and services that you may be interested in, as well as to enhance your browsing and usage experience on the website, service messages, new features, improvements, special offers, and important events. We may communicate with you through various channels, including but not limited to email, web notifications, publications, phone, app messages, and news article transport cards.

• Third-Party Participation: We may allow third parties to use the data, for example, we may provide data to advertisers to help them reach their target audience to enable us to comply with our obligations to advertisers (i.e., by displaying their ads to the target audience).

• Business Transfers: In the event of an acquisition of our company or all of our assets, customer data will be one of the assets transferred to the new owner.

• Protecting Our Website and Other Websites: We disclose the customer's account and other personal data when we believe such disclosure is appropriate to comply with the law and investigations being conducted to enforce the law and to protect the rights, property, or safety of our users or others. This includes exchanging data with companies and other organizations for several reasons, including protection against fraud and credit risk.

Please note that our website may, from time to time, contain links to the websites of our network company partners, advertisers, and our affiliated companies, and if you follow a link to any of these websites, please be aware that these websites have their own privacy policies, and we will not be responsible or liable for these policies. Please review the privacy policies of those websites before providing any personal data or other information to them.

How do we store your data?

 The data we collect from you may be transferred or stored in a location outside the Arab Republic of Egypt. It may also be processed by a team working outside the Arab Republic of Egypt, but this team works for us or for a supplier of ours. This team also participates in fulfilling your request processing payment details and providing support services. We will store the data as long as it is necessary in accordance with this Privacy Policy or as required to comply with any regulations. The payment data may be transferred, stored, processed, and used by affiliated companies or non-affiliated service providers in one or more countries outside the country to which it belongs. The payment data may also be transferred and stored by affiliated companies for payment processing and technical support services.

What protection standards do we apply?

We take the necessary technical, commercial, technical, and administrative steps to ensure the secure handling of data in line with this privacy policy. This is done to protect data from unauthorized access, alteration, disclosure, or destruction. For instance, we may use encrypted electronic technology to protect data during transmission to our website, as well as external firewalls and an electronic firewall on our host computer to defend against harmful network attacks. Only employees, service providers, and agents who need to know the data to perform their duties will be allowed access.

It's important for you to safeguard your password and the device you use to access our website to prevent unauthorized access by others. You alone are responsible for keeping your password confidential. For example, make sure to log out after using a shared device.

Unfortunately, sending data over the internet is not entirely secure. Nevertheless, we will make every effort to protect the data. However, we cannot guarantee the protection of data sent to our site, and you alone bear the risks of sending any data.

How can you access and modify the data?

You can easily access a wide range of data related to your account and transactions on the website for the purpose of viewing and updating data in some cases.

Examples of data that you can easily access on the website:

• Updated data regarding your latest purchase orders.
• Personal profile data (including name, email, password, correspondence, and personal advertising preferences).
• Payment settings (including credit card information).
• Email notification settings.

You can opt out of receiving our marketing messages in the future at any time by adjusting your customer communication preferences through live chat or using the unsubscribe link in email correspondence. To shop via the mobile app, you'll need to adjust the notification settings in the general section of your mobile phone.

In addition, our system will place cookies when you log in to the site to ensure a pleasant and smooth user experience across the site. You can disable cookies by changing your browser settings. If you deactivate cookies, this will affect how our website operates, and you may not be able to access or use some or all of the site's features. For example, performance cookies collect information about how you use the site – i.e., the pages you visit most often – allowing us to provide you with targeted and relevant options that enhance your browsing and usage experience on the site.

We may retain a copy of the data for compliance purposes, especially when you update the information, where we will keep a copy of the previous data for storage in our records.

What if we change our privacy policy?

Our business is subject to ongoing changes, so our privacy policy may be affected and may require updating. We will publish the current version of this privacy policy on the website, and it will remain effective from the date of its publication on the site or as determined by us as the effective date.

We may send periodic reminder messages via email about our notifications and terms, but you should regularly check our website for the latest changes.

You should regularly check the privacy policy. If you continue to use the website after any changes, this constitutes your agreement to this amended privacy policy.

How can you contact us?

If you have any inquiries related to your data on the website, please contact us at [email protected] and provide us with a detailed description of your inquiries. We will respond to and address them.